Carlos & Melissa Umanzor
Services:
Custom Logotype Visual Identity Brand Strategy
Sphere:
Management & Services
Featured:
The-Brand-Identity
The Graphis Silver Award
Umanzor Laundry Management is a fast-growing team, managing more than 10 Laundromats across Los Angeles. Their success is attributed to their attention to detail, fast and knowledgeable skills, and friendly attitude. The logo has a technical feeling, an almost machine-like quality with character. The logo is fast, sharp, and unique like the team it represents.
The simplicity of the logotype exemplifies the qualities of the key points, that ring true to the message. Keeping the stroke weight of the letters uniform captures the consistency of a dependable brand. Each letter acts as individual parts that work best when fitted together, like the gestalt spirit of a unified group. It is important to represent the brand, as the team that works to make it successful. That success is attributed to the people working together in unison and focus.