Meta
Services:
Custom Logotype
Visual Identity
Sphere:
Data Specialist
Marketing Analytics Systems is a team within Meta, which is responsible for gathering insights through research to provide all communication teams with a blueprint for success. The color system is drawn from the internal communications teams, covering the range from WhatsApp, and Meta to Messenger. The color spectrum becomes a means of communicating the wide range of insight coverage. The geometric shapes of the logo act as measuring devices that capture and hone in on each team at any given moment. Color can be used to create expressive moments in a creative and flexible system.