Matcha Star
Services:
Logo, Identity System, Packaging
Sphere:
Kitchenware
Featured:
TBD
Matcha Star is a battery-free, spring-coiled whisk that empowers matcha foam lovers to create foam at home. The name and star symbol hold special meaning for the client, and this product is an extension not only of her passion for matcha lattes but of herself.
The goal was to move this product-forward brand into visual storytelling. Simplicity allows the product to take center stage, yet it doesn’t shy away from bold enthusiasm. Green, the primary driver of the identity system, clearly communicates matcha and complements the reversed graphics—a subtle nod to foam.
The star logo stands firm with intrigue, but most importantly, it connects to the product’s spring coil—the mechanism that makes the magic happen. All in all, the logo and identity system capture boldness and simplicity without taking too much shine away from what truly matters: the magic foam wand that's set to revolutionize the matcha foam latte game.