ArtCenter College of Design:
Generative Type

Services:
Custom Logotype
Typeface Design
Visual Identity

Sphere:
Music / Event

Featured:
Graphis New Talent Annual 2022 ( Gold )
ELECTRIC FUNKADELIC FESITVAL

A modular typeface was created and drew inspiration from 1920s slab serif trends and made into an electric modular typeface for a festival. Futuristic yet funky. The top and bottom slabs of each letter were exaggerated to create a bold attitude and character. Moments where the crossbars of the letters become fluid were important, as they balanced the rigidity and modularity with movement.

















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LOS ANGELES, CA